To convert clicks to leads and drive traffic to your apartment lease up it is critical to optimize your community website and leasing campaign for the new digital renter’s journey. The success of your lease up hinges on meeting the changing needs of renters and making your community easy to shop, tour, and lease online. Today, renters are not just searching online; they are making critical leasing decisions. Short list are created and tours scheduled based on their experience while shopping on your website. Before calling the leasing center or scheduling a property visit, shoppers want to explore building amenities, browse floor plans, and pre-tour their favorite apartments online. Leasing teams that can align their website and leasing campaign with the key steps in the new digital renter’s journey will enjoy a huge competitive advantage.
