Nearly every apartment search starts and ends online. If renters don’t see your ads when shopping online, you have little chance of converting that renter to a click, a lead, a tour, and finally a lease. Most leasing teams have already moved their advertising campaign online and have mastered digital advertising, but your leasing campaign is only as strong as its weakest link. The success of your lease up hinges on strengthening every link of your leasing campaign.
The first link in your leasing chain is creating an effective advertising campaign that optimizes awareness and drives traffic to your website. When renters visit your website, you only have seconds to convert that click to a lead. To convert clicks to leads your website must engage renters while making it easy for them to shop and pre-tour units directly on your website. Before contacting the leasing office renters want to explore building amenities, browse floor plans, and pre-tour their favorite apartments online. The touring process often starts long before renter reach the leasing office. It starts on your website. Today’s renters prefer to pre-tour units virtually while visiting your website. Virtual tours and a live tour calendar are critical for converting leads to on-site tours. Give your team the tools they need to showcase your community, qualify renters, and better plan onsite tours. Integrate an interactive leasing kiosk into the leasing process to create a memorable experience that converts more tours to leases. Simplify the touring process to make it easy for renters to find the perfect apartment and then apply online.
