Renters now spend more time online interacting with your apartment communities than they do offline. Renters are not just searching online; they are making critical leasing decisions. Short list are created, and tours scheduled based on their experience while shopping on your website! Before calling the leasing center or scheduling a property visit, shoppers want to explore building amenities, browse floor plans, and pre-tour their favorite apartments online. In the digital era, your website has become the single most important marketing tool for converting clicks to leads and driving leasing results. In today’s digital era, it is critical that building owners and marketing teams ask:
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- Is it easy for renters to quickly browse detailed plan overviews, tour, and select their favorite floor plans on our website?
- Does our website make it easy for renters to search and sort available apartments to create a short list, and quickly find the perfect apartment?
- Can renters easily pre-tour and explore models and their favorite apartments online?
- Can renters truly experience and explore our community and amenities when visiting our website?
- Does our website simplify the apartment search, is it easy for renters or to shop, tour, and lease online?
- How can we better showcase our community online, engage renters, convert more clicks to leads, and drive leasing results?
CAN YOUR WEBSITE MAKE IT EASE FOR RENTERS TO SHOP, TOUR, AND LEASE ONLINE?
The typical apartment website is great if you just need a basic community website, but they are not designed for the modern lease-up. Most apartment websites are attractive and offer basic leasing information, but they are not designed for today’s digital renters.
The typical apartment website makes it difficult for renters to shop online and:
- Experience building amenities
- Explore floor plans
- Pre-tour models and favorite units
- Effortlessly find the perfect apartment
- Explore the neighborhood
Typical Apartnet Website Home Page
EXPLORE & EXPERIENCE AMENITIES
To create a sense of lifestyle and to help renters experience amenities it is important to integrate digital tours of all amenities directly into the amenities page of your community website. The typical apartment website offers a simple list of amenities which can’t engage renters or create a sense of lifestyle. Some websites add a few photos or virtual tours, but they are typically buried in a photo gallery or a separate tour page.
Typical Apartment Website Amenities Page
BROWSE, TOUR, SELECT FAVORITE PLANS
Making it easy for renters to quickly browse and experience your floor plans is critical to engaging renters and converting clicks to leads. The typical apartment website provides a simple list of the available plans, but few of the details that renters need to appreciate and select their favorites. A floor plan diagram and the unit square footage can’t give shoppers the insight they need to evaluate and appreciate the benefits of each plan. To help renters quickly evaluate and find their favorite plans your website should integrate a plan overview, detailed feature list, floor plan diagram, and digital tours of each plan, in one easy to use plan browser.
Typical Apartment Website Plan Page
INTEGRATING DIGITAL TOURS
Even before the pandemic, digital tours had become a valuable tool for apartment shoppers. Today, many apartment websites are adding virtual tours, but they are typically added to a photo gallery or a separate tours page that doesn’t integrate the other vital plan and unit information that renters need when shopping online.
Before scheduling an on-site visit, renters want to explore their favorite units and pre-tour them online. Your website must incorporate smart digital leasing tools that feature digital tours and deeply integrate them with the other critical leasing details that renters need when shopping online!
Typical Apartment Website Tour Page
MAKE IT EASY TO FIND THE PERFECT UNIT
Most apartment websites offer a list of available units, but few of the critical details needed to assess and quickly find the perfect apartment. Your website should simplify the apartment search and help renters quicky explore units and create a short list. Incorporating easy to use filtering and sorting tools will help renters’ find the apartment with the perfect location, view, color scheme, price, and more. Specific unit information should be integrated with the floor plan, digital tours, and an interactive sit plan to make the perfect apartment even easier to find.
Typical Apartment Website Unit Page
TURN YOUR APARTMENT WEBSITE INTO A POWERFUL DIGITAL LEASING CENTER!
Today’s renters expect more when shopping online. Before scheduling a property visit, they want to be able to explore building amenities, browse floor plans, and pre-tour their favorite apartments online. In today’s digital era, renters demand an interactive experience that makes it easy to shop, tour, and lease online. Leasing teams that don’t meet these expectations will struggle to engage renters and drive leasing results.
If the typical apartment website can’t meet the needs of today’s renters, how do you turn your website into a digital leasing center that can? There are eight key steps to turn your website into a powerful digital leasing center that engages renters, converts clicks to leads, and drives leasing results.
NEW DITAL LEASING TOOLS MAKE IT EAYS
to turn your community website into a powerful digital leasing center.
New digital leasing tools are available to help quickly turn your apartment website into a powerful digital leasing center. These tools are typically web applications that can easily be incorporated into any website to add compelling new features that engage renters, convert clicks to leads, and drive leasing result.
They feature a responsive design that can be developed once and deployed everywhere, smartphones, tablets, desktop, and leasing kiosk. Apps from different providers can be incorporated into your website to best meet the needs of your community. Web apps can bring a wide variety of new features to your website including:
- Interactive floor plan browsers
- Integrated digital model and unit tours
- Unit sort and filter features
- Interactive site plan
- Real-time leasing information
- Online applications
- Real-time tour scheduling calendar
- Interactive amenity showcases and tours
- Interactive neighborhood maps
DRAMATIC RESULTS
Converting your community website into an interactive digital leasing center will engage renters, convert clicks to leads, and drive leasing results in powerful new ways. It will:
Showcase unit design and community amenities in new ways that convey a sense of lifestyle and create a competitive advantage.
Bring your community to life online, engage renters, educate, and tell a compelling leasing story.
Increase traffic at the community and dramatically accelerate leasing performance.
Convert more clicks to leads and lower your cost per lead while improving marketing performance
Drive highly qualified renters to the community. By the time renters visit the on-site leasing center they have pre-toured their favorite units, explored the community online, and are ready to lease.
Making the right investment in your community website and leasing campaign can have a tremendous impact on the success of your lease up. To learn how one community turned their website into a virtual leasing center see the case study on our website.
LEARN MORE
To learn more about turning your community website into a powerful digital leasing center request a demo.