Resources
Resources for the New Digital Era!
Renters and home buyers now spend more time interacting with your community online than they do offline. Today, shoppers aren’t just searching online; they are making critical leasing and buying decisions. Short list are created and tours scheduled based on your prospects experience while shopping on your website. Before calling the community or scheduling a property visit, shoppers want to explore building amenities, browse floor plans, and pre-tour their favorite units online.
Today, the success of your lease up or sales campaign hinges on leveraging new virtual leasing and sales tools to create a better way to market, tour, and lease or sell your community. In the digital era, your website has become the single most important tool for converting clicks to leads and driving traffic to the community. Innovative marketing teams that can adapt to the digital era will enjoy a huge competitive advantage; while those that can’t, will struggle to drive leasing or sales results.
We offer several resources to help you create a new leasing or sales playbook that is designed to drive leasing and sales results in the digital era. Our research highlights new virtual leasing and sales tools to help you create a better way to market, tour, and lease or sell your community.
Can Your Apartment Website Drive Lease Up Results in the Digital Era?
Renters are bombarded with options when searching for a new apartment. When they visit your website, you only have seconds to engage them and convert that click to a lead. Engaging renters in the digital era requires a whole new set of digital leasing tools and strategies. When renters visit your website, they are not just searching, they are shopping online! In today’s digital era, renters are creating their shortlist and making key leasing decisions while visiting
How to Turn Your Apartment Website into a Powerful Digital Leasing Center
Renters now spend more time online interacting with your apartment communities than they do offline. Renters are not just searching online; they are making critical leasing decisions. Short list are created, and tours scheduled based on their experience while shopping on your website! Before calling the leasing center or scheduling a property visit, shoppers want to explore building amenities, browse floor plans, and pre-tour their favorite apartments online. In the digital era,
How the Vespaio Leasing Team Created a Powerful Digital Leasing Center
Vespaio is a new mixed-use community with 162 luxury apartments located in downtown San Jose. Developed by the Hudson Companies, construction was completed in August of 2020. Vespaio was launching in the middle of the pandemic and facing stiff completion from two new communities still in lease up. Even before the pandemic the Vespaio leasing team was looking for new ways to reach today’s digital renters and gain a competitive advantage.
How to Supercharge Your Next Lease Up with Virtual Tours
Even before the pandemic, leasing teams were experimenting with virtual tours. Today, they have become an essential leasing tool. To leverage the power of virtual tours and drive leasing results you must do more than just add a few basic tours to the photo gallery or a separate tours page of the website. To supercharge your leasing, you must integrate high quality tours with the detailed leasing information that renters need when shopping online.
Your Apartment Lease Up is Only As Good as Its Weakest Link
Nearly every apartment search starts and ends online. If renters don’t see your ads when shopping online, you have little chance of converting that renter to a click, a lead, a tour, and finally a lease. Most leasing teams have already moved their advertising campaign online and have mastered digital advertising, but your leasing campaign is only as strong as its weakest link. The success of your lease up hinges on strengthening every link of your leasing
Understanding the New Digital Renter’s Journey – Key to the Modern Lease Up
To convert clicks to leads and drive traffic to your apartment lease up it is critical to optimize your community website and leasing campaign for the new digital renter’s journey. The success of your lease up hinges on meeting the changing needs of renters and making your community easy to shop, tour, and lease online. Today, renters are not just searching online; they are making critical leasing decisions. Short list are created and tours scheduled based on their experience while